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Is Social Media a fad or the biggest shift since the industrial revolution?

• In 2010 Gen Y outnumbers Baby Boomers, 96% of them have joined a social network.
• Social Media is the #1 activity on the Web.
• 1 out of 8 couples married in the U.S. last year met via social media.

 Years to reach million users:

• Radio (38 years)
• TV (13yrs)
• Internet (4 years)
• iPod (3 years)
• Facebook (100 million users in less than 9 months)
• iPod Application Downloads (1 billion in 9 months)

 Some Interesting Facts:

• If Facebook were a country, it would be the world’s 4th largest country after China, India & the USA.
• Over 300 million use China’s QZone (QZONE.QQ.COM)
• 2009 US Dept. of Education study in 2009 revealed that on average, online students out performed those receiving face-to-face instruction.
• 1 in 6 higher education students are enrolled in online curriculum.
• 80% of companies are using LinkedIn as their primary tool to find employees.
• The fastest growing segment on Facebook is 55-65 year old females.
• Ashton Kutcher and Ellen DeGeneres have more Twitter followers than the entire population of Ireland, Norway & Panama.
• 80% of Twitter usage is on mobile devices. People update anywhere, anytime. Imagine what that means for bad customer experiences?
• Generation Y & Z consider e-mail passé.
• In 2009, Boston College stopped distributing e-mail addresses to incoming freshmen.
• What happens in Vegas, stays on facebook, twitter, orkut, bebo, flickr, digg, myspace, YouTube, etc.
• YouTube is the 2nd largest search engine in the world.
• YouTube hosts over 100 million videos.
• Wikipedia has over 13 million articles. Studies show it’s more accurate than Encyclopaedia Britannica. 78% of these articles are non-English.
• If you were paid $1 for every time an article was posted on Wikipedia, you would earn $156.23 per hour.
• There are over 200 million blogs. 54% of bloggers post content or tweet daily.
• 25% search results for the World’s Top 20 largest brands are links to user-generated content.
• 34% of bloggers post opinions about products & brands. Do you like what they are saying about your brand?
• People care more about how their social graph ranks products and services than how Google ranks them.
• 78% of consumers trust peer recommendations. Only 14% trust advertisements.
• Only 18% of traditional TV campaigns generate a positive ROI.
• 90% of people that can TiVo ads do.
• Hulu has grown from 63 million total streams to 373 million in April 2009.
• 70% of 18-34 year olds have watched TV on the web. Only 33% have ever viewed a show on DVR/TiVo.
• 25% of Americans in the past month said they watched a short video on their phone.
• 35% of book sales on Amazon are for the Kindle.
• 24 of the 25 largest newspapers are experiencing record declines in circulation.
• We no longer search for the news, the news finds us.
• In the near future, we will no longer search for products and services; they will find us via social media.
• Social Media isn’t a fad; it’s a fundamental shift in the way we communicate.
• More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook daily. It’s a people-driven economy.
• Successful companies in social media listen first and sell second.
• Successful companies in social media act more like party planners, aggregators and content providers than traditional advertisers.
• Welcome to the world of socialnomics.

You can find out more at http://www.enoov.com/ytplinternet.html