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Social Media: Return On Investment

Social Media ROI (Return on Investment) 

• Social Media = Positive ROI
• Over 300,000 businesses have a presence on facebook.

Gary Vaynerchuk grew his family business from $4 million to $50 million using social media.

Vaynerchuk found:

• $15,000 in Direct Mail = 200 new customers.
• $7,500 in Billboards = 300 new customers.
• $0 on Twitter = 1,800 new customers.

 Wetpaint/Altimeter found companies widely engaged in social media surpass their peers in both revenues and profits.

• Company sales with highest levels of social media = +18%
• Company sales with least social activity = -6%

 Lenovo = 20% reduction in call centre activity as customers go to community website.

 BK Whopper Sacrifice facebook application:

• Estimated Investment < $50,000.
• Estimated Return: > $400,000 in press/media value.
• 32 million free media impressions.
• That’s like reaching the combined population of 19 US States.

 Blendtec quintupled sales with “Will It Blend?” YouTube Videos.

 Dell sold $3 million worth of computers on Twitter.

• Only 18% of traditional TV campaigns generate a positive POI.

25% of Ford’s marketing spend is on Digital/Social Media.

• “You can’t just say it. You have to get the people to say it to each other.” – James Farley, CMO Ford
• 37% of Generation Y was aware of the Ford Fiesta via social media before its launch in the US.
• They are the only US auto company that didn’t take a government loan. 

Naked Pizza set a one day sales record using social media.

• 68% of sales from Twitter.
• 85% of new customers from Twitter.

VW goes 100% Mobile for launch of GTI

Social media is only for B2C = false.

• Tweets for a Cause sent out a tweet from Atlanta to encourage support of Susan G. Komen for the Cure.
• Retweets from @marshable, @G_Man, @zaibatsu and others caused Atlanta Chapter site to receive 11,000 visitors in 24 hours.

InTUIT introduced “Live Community” into their TurboTax products 2 years ago.

• Unit sales up by over 30% each year.

Software company Genius.com reports 24% of social media leads convert to sales opportunities.

President Barack Obama

• 5 million fans on social media.
• 5.4 million clicked on an “I voted for Obama Facebook button”.
• 3 million online donors = $500 million.
• 92% of donations were in increments of less than $100.

The University of Texas MD Anderson Cancer Centre

• 9.5% increase in registrations using social media.

Web host provider Moon Fruit:

• $15K social media investment
• Website Traffic up over 300%
• Sales up 20%

eBay found participants in online communities spend 54% more money.

Customer support cost = $12 via the contact centre vs. 25 cents via self service.

“Why are we trying to measure social media like a traditional channel anyway?

• Social media touches every facet of business and is more an extension of good business ethics – Erik Qualman”
• “You can’t buy attention anymore. Having a huge budget doesn’t mean anything in social media …
• The old media paradigm was PAY to PLAY.
• Now you get back what you authentically put in. You’ve got to be willing to PLAY to PLAY.” – Alex Bogusky, C–Chairman, CP&B.
• Think of Twitter as the canary in the coal mine – Morgan Johnston (JetBlue Airways)

71% plan to increase investments in social media by an average of 40%, because:

• Low Cost Marketing
• Getting Traction
• We HAVE to do it.

MacDonalds:

• “Our head of social media is the customer”.

What is the cost of doing nothing?

Find Out More: http://www.enoov.com/ytplinternet.html