Virtual is the new Reality!
Jul/100
Virtualization is one of the fastest growing areas in the current I.T. market. Deemed as “Green IT”, it is providing opportunities to improve computer performance and end user productivity as well as cutting costs.
Virtualization at the server level is more established, however, desktop virtualisation is gaining ground. Virtualization’s value comes from its simplicity – the ideal that there will be one desktop operating system, one copy of each application and one instance of each server workload. The most obvious benefit is that the operational costs in the area of technical support will be reduced for companies. However, continuous innovation in desktop virtualization will also start to provide firms with a more flexible and adaptable desktop environment, allowing users access to the workplace from out-of-office locations at any time.
Virtualization and the companies involved in it are getting recognition at industry level for their advances into this type of technology. VMware collected awards for “Green IT Initiative of the Year” as well as “Technology Industry Company of the Year” at this year’s ICT Excellence Awards. At the same time, the Microsoft Ireland Virtualization Campaign won the “Technology Marketing Campaign of the Year”
So how is this affecting job opportunities in the current market? Well first of all, there is a definite increase in the numbers of roles in IT Infrastructure and Support that require Virtualization skills, with familiar job titles such as ‘Technical Support Engineer’ being replaced with ‘Virtualization Engineer’. Secondly individuals have wisely invested time and effort into achieving Virtualization certifications in order to meet the changing needs of current and potential employers. And thirdly, recruiters need to ensure that they understand the virtualization technologies that their clients are expecting in order to identify the most appropriate candidates.
Virtualization is here to stay and keeping up to date is the key to unlocking the potential in this area of IT.
Source : ComputerScope June 2010
Tablets to become biggest computing category??
Jun/100
Before Computex the worlds second-biggest IT trade fair kicked off earlier this month, the hype about which tablet personal computer would challenge the ipad was in full swing!
Jen-hsun Huang, chief executive of Nvidia, the specialist graphics company that is also a big supplier of chips for tablet PCs kicked things off by making the prediction that within five years “tablets will be the world’s biggest computing category”. Huang said tablets could even surpass netbooks and notebook PCs in terms of volume.
This a very bold claim given that Gartner expects only 12 million tablet-like devices to be sold this year and even the most optimistic of predictions say tablets would only take up 50-60 million of the 700 million PCs sold worldwide by 2014. It was also a dig at Intel’s CEO Paul Otellini who earlier said that tablets would not “eat the netbooks and notebooks lunch”
And Huang isn’t the only one thinking along these lines. Apple CEO Steve Jobs said that personal computers running rival Microsoft’s Windows operating system are in a permanent decline and that only a fraction of current users will still rely on them in the future.
In a rare onstage interview at the D: All Things Digital conference, Mr Jobs compared the fate of the PC to trucks in agrarian America. The dominant vehicle when farming was the way most people earned a living, they were vastly outnumbered by cars when the country became more urbanised.
The same thing will happen with PCs, where “one out of every x” people will continue to use them, he told the Dow Jones event hosts. The shift “is going to make us nervous”, speaking of multiple generations used to the machines.
And with Apple selling over 3 million ipads in the first 80 days of release Mr.Jobs and Huang may very well be proved right
Get your game face on!
Jun/100
The gaming industry is a rapidly growing industry that can provide lucrative opportunities. USA and Japan remains the hub for gaming development, but can Irish firms break into this market?
The barrier for entry to this lucrative multibillion dollar multi-platform gaming industry may be too big for Irish firms given the costly nature of the business. If Irish firms have any chance of future success in the industry, clever niches in areas like casual gaming and other supporting fields must be identified.
Being realistic it would cost millions to develop a game like Grand Theft Auto or Call of Duty for the Xbox, PlayStation and Nintendo platforms. However one can look at the Irish Software Company which was formed by a team of Trinity College Dublin graduates, who developed and sold on the off-the-shelf middleware that allowed developers to add online multi-player abilities to their games. Their software was a driving force behind the success of big titled games.
Opportunities in smaller animation based projects could provide a solution in breaking down the barriers to entry in the gaming business. Success in animation and mobile technology prove that there are opportunities in the gaming industry and create a high demands for skilled developers with C++ being one of the languages of choice.
With the development of 3D television, and Television becoming more internet-based and IT focused there will be more opportunities in software and middleware, as well as audio visual. The future for the Irish gaming industry looks positive.
http://gpwiki.org/index.php/DemonWare
Social Media: Return On Investment
May/100
Social Media ROI (Return on Investment)
- Social Media = Positive ROI
- Over 300,000 businesses have a presence on facebook.
Gary Vaynerchuk grew his family business from $4 million to $50 million using social media.
Vaynerchuk found:
- $15,000 in Direct Mail = 200 new customers.
- $7,500 in Billboards = 300 new customers.
- $0 on Twitter = 1,800 new customers.
Wetpaint/Altimeter found companies widely engaged in social media surpass their peers in both revenues and profits.
- Company sales with highest levels of social media = +18%
- Company sales with least social activity = -6%
Lenovo = 20% reduction in call centre activity as customers go to community website.
BK Whopper Sacrifice facebook application:
- Estimated Investment < $50,000.
- Estimated Return: > $400,000 in press/media value.
- 32 million free media impressions.
- That’s like reaching the combined population of 19 US States.
Blendtec quintupled sales with “Will It Blend?” YouTube Videos.
Dell sold $3 million worth of computers on Twitter.
- Only 18% of traditional TV campaigns generate a positive POI.
25% of Ford’s marketing spend is on Digital/Social Media.
- “You can’t just say it. You have to get the people to say it to each other.” – James Farley, CMO Ford
- 37% of Generation Y was aware of the Ford Fiesta via social media before its launch in the US.
- They are the only US auto company that didn’t take a government loan.
Naked Pizza set a one day sales record using social media.
- 68% of sales from Twitter.
- 85% of new customers from Twitter.
VW goes 100% Mobile for launch of GTI
Social media is only for B2C = false.
- Tweets for a Cause sent out a tweet from Atlanta to encourage support of Susan G. Komen for the Cure.
- Retweets from @marshable, @G_Man, @zaibatsu and others caused Atlanta Chapter site to receive 11,000 visitors in 24 hours.
InTUIT introduced “Live Community” into their TurboTax products 2 years ago.
- Unit sales up by over 30% each year.
Software company Genius.com reports 24% of social media leads convert to sales opportunities.
President Barack Obama
- 5 million fans on social media.
- 5.4 million clicked on an “I voted for Obama Facebook button”.
- 3 million online donors = $500 million.
- 92% of donations were in increments of less than $100.
The University of Texas MD Anderson Cancer Centre
- 9.5% increase in registrations using social media.
Web host provider Moon Fruit:
- $15K social media investment
- Website Traffic up over 300%
- Sales up 20%
eBay found participants in online communities spend 54% more money.
Customer support cost = $12 via the contact centre vs. 25 cents via self service.
“Why are we trying to measure social media like a traditional channel anyway?
- Social media touches every facet of business and is more an extension of good business ethics – Erik Qualman”
- “You can’t buy attention anymore. Having a huge budget doesn’t mean anything in social media …
- The old media paradigm was PAY to PLAY.
- Now you get back what you authentically put in. You’ve got to be willing to PLAY to PLAY.” – Alex Bogusky, C–Chairman, CP&B.
- Think of Twitter as the canary in the coal mine – Morgan Johnston (JetBlue Airways)
71% plan to increase investments in social media by an average of 40%, because:
- Low Cost Marketing
- Getting Traction
- We HAVE to do it.
MacDonalds:
- “Our head of social media is the customer”.
What is the cost of doing nothing?
Find Out More: http://www.enoov.com/ytplinternet.html
The Rise of the Android!
May/100
The new Android based mobiles are fast becoming the must-have gadget of the year. The battle for control of the global mobile phone market is a tug of war between Apple’s much loved iPhone and the new Google Nexus One.
Android-based mobile phones overtook the iPhone to become the second highest selling US mobile phone type after Blackberry in Q1 2010, according to market research firm NPD Group. NPD reports that, based on unit sales to consumers last quarter, Android phones had a market share of 28%, ahead of the iPhone at 21%.
When the iPhone was launched in 2007 by Apple, it was a huge selling success world wide. Within months there was a high demand for iPhone Developers, and specialized iPhone software companies. This ripple affect created new opportunities for both developers and software firms. The Android based mobiles can provide a similar story line, and already there is a high demand for Android developers, particularly evident in America. Key skills such as core Java, J2ME and JQuery are top of the list across many jobs sites in America,
The Android based mobile phones could provide the Irish market with a new innovate area to develop, and could provide a niche profitable market for both developers and specialized software companies.
Is Social Media a fad or the biggest shift since the industrial revolution?
May/100
- In 2010 Gen Y outnumbers Baby Boomers, 96% of them have joined a social network.
- Social Media is the #1 activity on the Web.
- 1 out of 8 couples married in the U.S. last year met via social media.
Years to reach million users:
- Radio (38 years)
- TV (13yrs)
- Internet (4 years)
- iPod (3 years)
- Facebook (100 million users in less than 9 months)
- iPod Application Downloads (1 billion in 9 months)
Some Interesting Facts:
- If Facebook were a country, it would be the world’s 4th largest country after China, India & the USA.
- Over 300 million use China’s QZone (QZONE.QQ.COM)
- 2009 US Dept. of Education study in 2009 revealed that on average, online students out performed those receiving face-to-face instruction.
- 1 in 6 higher education students are enrolled in online curriculum.
- 80% of companies are using LinkedIn as their primary tool to find employees.
- The fastest growing segment on Facebook is 55-65 year old females.
- Ashton Kutcher and Ellen DeGeneres have more Twitter followers than the entire population of Ireland, Norway & Panama.
- 80% of Twitter usage is on mobile devices. People update anywhere, anytime. Imagine what that means for bad customer experiences?
- Generation Y & Z consider e-mail passé.
- In 2009, Boston College stopped distributing e-mail addresses to incoming freshmen.
- What happens in Vegas, stays on facebook, twitter, orkut, bebo, flickr, digg, myspace, YouTube, etc.
- YouTube is the 2nd largest search engine in the world.
- YouTube hosts over 100 million videos.
- Wikipedia has over 13 million articles. Studies show it’s more accurate than Encyclopaedia Britannica. 78% of these articles are non-English.
- If you were paid $1 for every time an article was posted on Wikipedia, you would earn $156.23 per hour.
- There are over 200 million blogs. 54% of bloggers post content or tweet daily.
- 25% search results for the World’s Top 20 largest brands are links to user-generated content.
- 34% of bloggers post opinions about products & brands. Do you like what they are saying about your brand?
- People care more about how their social graph ranks products and services than how Google ranks them.
- 78% of consumers trust peer recommendations. Only 14% trust advertisements.
- Only 18% of traditional TV campaigns generate a positive ROI.
- 90% of people that can TiVo ads do.
- Hulu has grown from 63 million total streams to 373 million in April 2009.
- 70% of 18-34 year olds have watched TV on the web. Only 33% have ever viewed a show on DVR/TiVo.
- 25% of Americans in the past month said they watched a short video on their phone.
- 35% of book sales on Amazon are for the Kindle.
- 24 of the 25 largest newspapers are experiencing record declines in circulation.
- We no longer search for the news, the news finds us.
- In the near future, we will no longer search for products and services; they will find us via social media.
- Social Media isn’t a fad; it’s a fundamental shift in the way we communicate.
- More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook daily. It’s a people-driven economy.
- Successful companies in social media listen first and sell second.
- Successful companies in social media act more like party planners, aggregators and content providers than traditional advertisers.
- Welcome to the world of socialnomics.
You can find out more at http://www.enoov.com/ytplinternet.html
Is Google going to dominate Cloud Computing?
Apr/100
With Google dominating the top spot in Internet search, which recent research says, to the point of actually impacting overall Internet traffic, they look to cement their ad placement dominance though mobile phone and cloud computing based applications and platforms.
They are also building massive datacenters to ensure their place in the dynamic, maturing cloud computing paradigm.
Google wont settle for anything less than market leader status which raises the question, who is going to compete, Microsoft seem to have been slower to announce their Cloud based Products and as a result have missed that initial “we are the 1st” claim and all the marketing buzz that go’s with it.
Microsoft’s best chance would appear to be to offer an improved version based on the same technology by focusing on usability, if they can focus on the “customer/user” in the way they have always done so successfully before they might stand a chance of competing with Google and who knows, a chance of becoming market leader in the Cloud arena.
Blogging: The Way Forward
Apr/100
Blog, Tweet, Twitter, Comment, Chat, Facebooking – whatever you want to call it or whatever medium you choose to use, nobody today can escape the phenomenon that is Blogging. One of the forefathers of this online sensation is Pat Phelan who won Blogger of the Year at the Irish Blog Awards. From his background of being a butcher turned chef he went on to become a leading Entrepreneur with his telecommunications business active in 230 countries worldwide with a business model that costs zero and sold it for X. It wasn’t just this excellent business model that led to Pat’s success but a mammoth amount of patience and continuous blogging that enabled him to post his ideas to the masses.
The Blog world is an infinite community and a lot of people have web access and opinions’ and views that can be strewn across the www in nano-seconds. The current climate is constantly changing and emerging from it is a savvy class of people who choose to voice their opinion, so lets join them and you never know what might become of you!!
Innovation: The Way Forward
Mar/100
A recent government report released earlier this month, Innovation Task force Report, has led to a major emphasis on innovation in the Irish economy. The Report is an important element of the Government’s Plan, Building Ireland’s Smart Economy, for dealing with the challenges facing the Irish economy in a changed world. The Report sets out some key recommendations and steps to allow Ireland to be transformed into a Global Innovation Hub. Can innovation provide a solution to our troubled economy? Can technology provide the best solution?
Innovation can come from anywhere, anyone and at any time. It’s a case of moulding an idea and enabling people to take that idea and give them a platform to drive and develop it. Technology may provide the best answer. There has been continued growth in video based platforms online. One such area that could develop within this growth is working remotely. The idea of working remotely is familiar concept, but the development of video conferencing, web cams and Webex can allow for new opportunities for both employers and employees. For employers it’s an adaptation of workforce practices, trust, and enablement in the employees you are hiring and modifying the way we think successful workers work. It offers numerous opportunities for the Irish work force to export their knowledge globally. Historically, Ireland has been known as a hotbed for educational excellence, this excellence could be exported via technology, via TelePresence, or Webex to countries that struggle to attract the right level of quality that Ireland possesses.
The government report also highlights the need for investment in national infrastructure. This is a key factor in the development of video based solutions. Investment in infrastructure and the support of the private sector and service providers will assist access to workforce throughout Ireland.
Innovation can provide the next step in the road to recovery for the Irish economy. The next bright idea could provide a pathway to a smart Irish economy.
http://evertb.files.wordpress.com/2010/03/report_of_the_innovation_taskforce.pdf
CRM Is On The Up!
Mar/100
Historically Customer Relationship Management (CRM) solutions were associated with large corporations with aggressive sales teams. Today the use of CRM is becoming more and more frequent as companies of all sizes are availing of this software-as-a-service. This increased presence is beneficial to companies as it leads to a higher level of customer service which enables companies to maintain their customers in these tough times.
This rise of CRM usage is due to the evolution of the “customer” in a client’s eyes. A customer no longer refers to someone who buys a product, but simply someone who makes contact with a company – whether they are buying something from them, making an enquiry or logging a complaint. Thus a relationship exists and therefore needs to be managed. With the rise of virtualisation and cloud computing, hosted CRM solutions are allowing smaller firms to avail of CRM solutions and thus opening up a bigger market for CRM providers to sell into.