CRM Is On The Up!
Mar/100
Historically Customer Relationship Management (CRM) solutions were associated with large corporations with aggressive sales teams. Today the use of CRM is becoming more and more frequent as companies of all sizes are availing of this software-as-a-service. This increased presence is beneficial to companies as it leads to a higher level of customer service which enables companies to maintain their customers in these tough times.
This rise of CRM usage is due to the evolution of the “customer” in a client’s eyes. A customer no longer refers to someone who buys a product, but simply someone who makes contact with a company – whether they are buying something from them, making an enquiry or logging a complaint. Thus a relationship exists and therefore needs to be managed. With the rise of virtualisation and cloud computing, hosted CRM solutions are allowing smaller firms to avail of CRM solutions and thus opening up a bigger market for CRM providers to sell into.